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Expert Articles Archive
Spring Cleaning For Your Social Media Sites
By Kevin Dugan - Mon, 03/08/2010 - 5:14pm.
Logging into Twitter over the last few days, users are being prompted to update their profiles. According to the AP,
More Small Business Success Telesummit Tips
By Stacy Karacostas - Thu, 02/11/2010 - 5:17pm.
Thanks to all the powerful, business-building tips shared by the experts at the Small Business Success Telesummit, I could write an entire book. Instead I’m dedicating this, the second of two articles, to sharing ideas from each of the speakers with you. That way, even if you weren’t able to make the live calls, you can still benefit from the wisdom of the 12 fantastic small business experts who participated. So today we continue with golden nuggets from the second half of the Telesummit:
Engagement Is The Key To Success
By Sally Falkow - Wed, 02/03/2010 - 4:29pm.
The term ‘engagement‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success.
How Smartly Do You Work?
By Stacy Karacostas - Thu, 01/21/2010 - 11:16am.
Have you ever noticed how some small business owners get more done than others? I’m talking about increased productivity that isn’t because of working longer days or multi-tasking to madness, either. You know…those incredible people who have successful businesses and still manage to have a life. What I’ve learned is that it’s not about how hard they work…It’s about how smartly they work.
SMB Owners: Step Back And Take A Very Deep Breath
By Frank Reed - Mon, 01/11/2010 - 3:33pm.
This year is starting off with a bit of a bang in the online space. Internet marketers are heralding the true "Year of Mobile" which may or may not be the case (ask 2007, 2008, and 2009 how their own "Year of Mobile" deal worked out). Both Google and Apple have purchased companies that have ad platforms for the mobile space. Google is allowing "click to call" in mobile AdWords text ads, which was once only relegated to organic results. Oh and this whole Nexus phone thing? How much more can we take?
Are You Researching Your Brand On Social Networks?
By Jordan McCollum - Mon, 11/09/2009 - 1:03pm.
Performics reports that Twitter may be the place to get your brand mentioned if you want social networkers’ attention, according to MediaPost. Nearly half (48%) of those who saw a brand mentioned on Twitter turned to a search engine to research that brand. Other social networks lagged far behind, with 34% researching.
Words Of Wisdom For Running A Business
By Stacy Karacostas - Wed, 08/05/2009 - 4:24pm.
It’s sad to say but true…Most of what you learn about starting and running a small business before becoming an entrepreneur is dead wrong! You can spend years figuring this out on your own (like I did), or you can read this article and benefit from my mistakes…
Protecting Your Brand Online-Steps You Can Take Today
By Natalie Sulimani - Fri, 07/24/2009 - 4:13pm.
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Social Media Monitoring Tools For Small Businesses
By Anil Batra - Mon, 07/20/2009 - 3:24pm.
One of my blog reader sent me the following question in response to my blog post, Social Media Analytics Part IAnil, are there any free tools for social media monitoring (twitter) that you can recommend? Tools, that a small business can use until they can justify the budget for one of the mainstream tools?
Marketing Tactics That You Need To Know
By Stacy Karacostas - Wed, 07/01/2009 - 3:52pm.
When it comes to marketing and advertising your small business, you need to focus on more than just attracting new customers or clients. In fact, that’s the most expensive and difficult way to grow your business. Instead try using a mix of these three types of marketing tactics to get new clients and keep them coming back for more… If you’re like most small business owners the majority of your marketing and advertising is focused on bringing in new business.
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